La campaña presidencial del Perú y el éxito de PPK en las redes sociales

5210326040_7269175c96_m.jpgDesde hace algunos días estoy siguiendo la contingencia de la campaña presidencial peruana. La cosa está que arde. A dos semanas de los comicios, llama la atención que las distintas mediciones, muestran distintos ganadores. Parece que los encuestólogos no se ponen de acuerdo en un método común, porque existen grandes diferencias entre los resultados de diversas encuestas. Al punto que el Jurado Nacional de Elecciones debió pedir explicaciones a una compañía de estudios por la naturaleza de sus resultados.

La campaña está intensa por la gran incertidumbre, muy probablemente habrá segunda vuelta, pero nadie sabe quienes pasarán. Si bien lo más probable es que no pase al ballotage, quien se ha vuelto competitivo es el candidato Pedro Pablo Kuczynski. Fue Ministro de Economía en el Gobierno de Toledo, y ha sido el candidato de mayor crecimiento en los últimos dos meses. El fenómeno de "PPK" ha sido exponencial, de gran crecimiento en el segmento juvenil y urbano, explicado en gran medida por su estrategia digital y uso de redes sociales. En esta dimensión PPK tiene un techo aún mayor para crecer ya que el candidato muestra un gran carisma, sentido del humor y autenticidad que queda expresado en cada una de sus apariciones en la prensa. Algunos dicen que "pareciera que no tiene apuro en ser Presidente". Además cuenta con el apoyo de la ex candidata presidencial, Lourdes Flores.

Se le critica su doble nacionalidad peruana-norteamericana, a la cual debió renunciar, y el ser un hombre de riqueza, a lo cuál él responde con sentido del humor. Su principal fortaleza está dada por inspirar seriedad y confianza. Ha escrito varios libros y tiene fama de reconocido intelectual. Un hombre de ideas, ejecutivo y su discurso es de un político gerente, incluso su slogan es "yo sé hacerlo".

Les dejo aquí un cuadro que muestra la evolución de los candidatos.

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